Paulo Parracho Logo

My Journey

From delivering newspapers as a teenager to leading Marketing and HR at a national brand, my professional path has been anything but linear—and that's exactly what shaped my perspective today. I've worked in retail, hospitality, agriculture, accounting, and even launched entrepreneurial ventures like bottle recycling—each chapter adding new layers to my understanding of people, processes, and what makes businesses tick. Whether I was managing a coffee shop, organizing weddings, working on a blueberry farm, or overseeing strategic operations in HR and Marketing at SIRO, one thing remained constant: my passion for creating value through human connection and smart execution.


Experience

  • Head of Human ResourcesSIRO, Portugal
  • Head of MarketingSIRO, Portugal
  • AccountingSmall Organizations
  • OperationsPorcelain Factory
  • HospitalityWeddings and Events
  • Retail ManagementCoffee Shop
  • Agricultural WorkBlueberry Farm
  • Entrepreneurial VenturesBottle Recycling
  • Newspaper Delivery

Services

Contact

Hamilton, Ontario – Aveiro, Portugal